I have just graduated for the third time, earning a Master’s degree in Organizational Sciences.
The topic of my thesis is “Defining Positioning Strategy in Personal Branding.” It outlines key steps in building a strong personal brand, emphasizing that authenticity is essential. Creating a strong brand requires courage and perseverance – and also means living it every day.
I would like to thank my mentor, Professor Dr. Vesna Damnjanović, my friends who participated in interviews: Nikola, Filip, Teodora, Danica, Srećko, Simonida, Milica, Milan, Luka, and Pavle, as well as my family and all other friends who supported me along this journey.
The original note in Serbian:
Upravo sam diplomirao po treći put i postao Master inženjer organizacionih nauka.
Tema mog master rada je “Definisanje strategije pozicioniranja u ličnom brendiranju”. Rad prikazuje ključne korake u izgradnji snažnog ličnog brenda, ističući da je autentičnost najvažniji element. Kreirati snažan brend zahteva hrabrost i istrajnost – i znači živeti ga svakodnevno.
Zahvaljujem se svom mentoru, profesorki dr Vesni Damnjanović, prijateljima koji su učestvovali u intervjuima: Nikoli, Filipu, Teodori, Danici, Srećku, Simonidi, Milici, Milanu, Luki i Pavlu, kao i svojoj porodici i svim ostalim prijateljima koji su me podržavali na ovom putu.