University of Belgrade
Faculty of Organizational Sciences
Brand Identity
Graphic Design
Product Design
Marketing Strategy
DomacEgg is a bold branding project that redefines a staple of the everyday consumer basket – the egg. By blending tradition with innovation, DomacEgg emphasizes quality, trust, and sustainability, reshaping the way people perceive this timeless product. Through a carefully structured campaign and eco-conscious packaging, it highlights the superior taste and nutritional value of authentic, free-range eggs.
This project serves as a testament to the interplay between heritage and modernity, transforming a humble grocery item into a symbol of health and environmental responsibility. With plantable zero-waste labels, recycled materials, and a strong focus on education and transparency, DomacEgg inspires confidence and offers a fresh perspective on buying and consuming local, sustainable products.