Apropo

Apropo is a cherished bookstore and tea house in the heart of Belgrade, known for its dedication to promoting literature, culture, and community values. With a mission rooted in environmental and animal welfare advocacy, Apropo has become a unique space where stories and ideas thrive.

The project focused on creating a dynamic online platform to expand Apropo’s reach. By developing a modern website and online store, the brand now offers an intuitive shopping experience, streamlined navigation, and a design that reflects its ethos, enabling it to connect with a broader audience while staying true to its values.